Building a business today consists of numerous new factors, in comparison to times past. There is very little focus on getting those business cards printed and letterhead made—after all, it’s a paperless world, and most of us spend time communicating about commerce online rather than in person these days. The major priorities are still the same. Do you have enough capital, and will it last long enough to keep you going through the lean startup years? Are your products or services innovative enough? What about partnerships, establishing a team of employees, and contacting vendors?
Bringing customers in the door is key as always, but your domain name can be the portal to millions online—even around the world. It may or may not be accompanied by a trademark but is in many cases even more vital to your success. While other intellectual property is maintained through application, registration, and licensing through government entities like the United States Patent and Trademark Office or the U.S. Copyright Office, your domain should be registered and protected through a reputable registrar. There, you are able not only to purchase your domain name (something like example.com) but also a select a variety of different intervals for renewing, or auto-renewals—with this being central to the protection of your address. If you forget or neglect to renew (a more common problem for those with multiple domains to manage), this is where you could become vulnerable, as someone else could intercept or purchase what could be a very popular domain name choice address for their own.
Having a strong password is vital, as well as a domain transfer lock so that it can be switched to anyone else without your permission. You may also be able to register your domain through the USPTO if it clearly identifies the products and services that your company offers to the public. Aside from that, you may also have your trademark (denoting products, usually with a symbol or design meant to gain familiarity with the public) or service mark (often this is a slogan describing what you do) listed on your website, and it should be duly protected no matter what. Even though intellectual property technically does belong to you as soon as you create it, registration through the proper office means that you have much greater legal recourse in the case of infringement.
The Bolender Law Firm can assist you in all intellectual property matters. Call us at 310-320-0725 now or submit an easy consultation request online. We are here to help!